Government is investigating claims that Amazon is deceiving customers, ahead of Whole Foods deal

The group behind the complaint, Consumer Watchdog, reviewed around 1,000 Amazon products and found these reference prices used on nearly half. In around 60 percent of those cases, the group alleges, Amazon had never sold the same item at the “before sale” list price or higher in the last 90 days, suggesting that the promotions advertised hadn’t actually reduced prices as Amazon claimed.

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